[ Archive ]
Category: Ideas
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How to Use AI in Content Without Losing Your Voice
One thing I’ve started telling my content marketing clients more often lately: don’t send me AI-written first drafts.…
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Writing at Work (2026 Survey): Clarity, AI, and Lacking Standards
By Sabina Varga, independent content marketing strategist Workplace writing has never been more central to how businesses operate,…
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Content as a System, Not Just Parts
Treat content as a system, or it won’t work. The idea of looking at content holistically, not just…
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Writing Takes Time, Direction, and a Bit of Pain
Lessons from my conversation with José Luís Peixoto I met José Luís Peixoto at FILIT in 2021 where…
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The Yoda Approach to Writing
A few years ago, on Zest Podcast, I had the chance to speak with journalist and Pulitzer Prize…
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Write Like No One Is Going to Read It
When Markus Zusak joined the Zest Podcast at FILIT Iași, he voiced an idea that many aspiring writers…
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AI Can Help You Write. But It Won’t Make You Credible
So much of today’s business writing simply lacks credibility. AI is part of the problem, but only because…
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What “Good Writing” Means in a Business Context
Many people are afraid that they’re going to write badly, when, in fact, there is no common definition…