[ The economics of communication ]
Being understood and trusted is good for business.
You know what makes your company valuable. Your market needs to see it too. I work on the positioning, messaging, and content in between.
15+
Years writing, advising, and shaping B2B communication
3
Perspectives: journalist, marketer, researcher
01
Working hypothesis: communication has an economic cost
Who this is for
Leaders of B2B and tech organizations
Founders, executives, and marketing leaders who need more clarity and consistency in how their business shows up, speaks, and sells.
What I do
Positioning & messaging
Say what you do, precisely
Sharpening how a company or leader is understood. Refining the language that carries into every deck, page, and pitch.
Thought leadership
Develop a point of view worth following
Building a body of work around ideas your brand can credibly own, in an authentic, trustworthy voice.
Strategic content & enablement
Make expertise easier to sell
Reinforcing a strong, coherent story throughout the sales cycle, from first impression to closing calls.
Ideas I’m exploring
My work runs on a longer curiosity: what makes communication work. Persuasion, behavioral science, and how AI is changing the rules. I read, write, and question it, and my findings influence everything else I do.