Articles on writing, content strategy, and persuasion.
Content as a system, not just parts
Treat content as a system, or it won’t work. The idea of looking at content holistically, not just a…
Writing Takes Time, Direction, and a Bit of Pain
Lessons from my conversation with José Luís Peixoto I met José Luís Peixoto at FILIT in 2021 where I…
The Yoda Approach to Writing
A few years ago, on Zest Podcast, I had the chance to speak with journalist and Pulitzer Prize winne…
Write Like No One Is Going to Read It
When Markus Zusak joined the Zest Podcast at FILIT Iași, he voiced an idea that many aspiring writer…
AI Can Help You Write. But It Won’t Make You Credible
So much of today’s business writing simply lacks credibility. AI is part of the problem, but only be…
What “Good Writing” Means in a Business Context
Many people are afraid that they’re going to write badly, when, in fact, there is no common definiti…