Content Marketing
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How to Use AI in Content Without Losing Your Voice
One thing I’ve started telling my content marketing clients more often lately: don’t send me AI-written first drafts. The issue isn’t AI itself, as I use it myself for some writing tasks. The issue is what gets lost when you start with AI. I’ll explain. Part of my work as a content marketing strategist involves…
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Writing at Work (2026 Survey): Clarity, AI, and Lacking Standards
By Sabina Varga, independent content marketing strategist Workplace writing has never been more central to how businesses operate, as most knowledge workers now spend more hours writing and reading than they do in meetings. And it has never been more automated. The result, according to my 2026 Writing at Work survey, is that today’s workforce…
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Content as a System, Not Just Parts
Treat content as a system, or it won’t work. The idea of looking at content holistically, not just as parts, isn’t new, though in my experience, few really apply it. And, lately, I’ve seen it framed as something new, driven by AI (of course, everything is nowadays) and changing SEO and social media algorithms. While…
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AI Can Help You Write. But It Won’t Make You Credible
So much of today’s business writing simply lacks credibility. AI is part of the problem, but only because it proliferates it. Bad writing existed way before ChatGPT, Gemini, and Claude. The truth is that if you know how to write well without AI, you can also direct AI to write well for you. If you…