[ The economics of communication ]
Positioning, messaging and content for B2B and tech leaders.
Sharper communication changes how a company gets read, cited and bought from.
15+
Years writing, editing, and shaping B2B communication
3
Perspectives: journalist, marketer, researcher
01
Working hypothesis: communication has an economic cost
Who this is for
Leaders of B2B and tech organizations
Founders, executives, and marketing leaders who need their expertise to come across as authority, whether online or in front of peers.
What I do
Positioning & messaging
Say what you do, precisely
Sharpening how a company or leader is understood. Refining the language that carries into every deck, page, and pitch.
Thought leadership & content
Make expertise legible
Strategic content and thought leadership that turns what a leader knows into something the market can read.
Sales enablement
Communication that closes
Comms strategy and sales enablement material built on the same positioning, so every conversation reinforces it.
Ideas I’m exploring
The client work runs on a longer curiosity: what makes communication work. Persuasion, behavioral science, AI, how organizations communicate — I read, write, and question it, and it’s what influences everything else I do.