AI Writing
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How to Use AI in Content Without Losing Your Voice
One thing I’ve started telling my content marketing clients more often lately: don’t send me AI-written first drafts. The issue isn’t AI itself, as I use it myself for some writing tasks. The issue is what gets lost when you start with AI. I’ll explain. Part of my work as a content marketing strategist involves…
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AI Can Help You Write. But It Won’t Make You Credible
So much of today’s business writing simply lacks credibility. AI is part of the problem, but only because it proliferates it. Bad writing existed way before ChatGPT, Gemini, and Claude. The truth is that if you know how to write well without AI, you can also direct AI to write well for you. If you…