[ Visible Expertise workshop ]
Getting overlooked?Let’s change that.
Join Visible Expertise, a practical, small-group workshop that teaches you how to share your expertise in ways that build credibility, recognition, and opportunities (without turning yourself into a content machine).
€79
launch price · online · 3h
6 places per session*
You’re experienced. So what?
“I have 15+ years of experience in…”
That doesn’t convince anyone anymore. The market is full of people who’ve done the work. What sets you apart?
Evidence makes you credible
Actual insights make you trustworthy
Data makes you believable
Substantiated opinions make you memorable
And you already have or can produce all that.
What could visible expertise do for you?
Making your expertise visible can open the door to:
- Better opportunities that come to you, without the need to reach out every time
- Getting invited to interesting conversations by peers
- Having the feeling that people take you seriously in your field
- A foundation to start a business around your expertise
- Easier sales conversations, with trust already built in
[ Visible Expertise Framework ]
We’ll work through three steps, using your professional knowledge and experience.
01
Find what’s worth sharing
- Identify the topics where you have something valuable to contribute
- Recognise what makes your experience, perspective and approach different
- Find useful material in work you’ve already done
02
Turn your expertise into interesting ideas
- Extract insights from your experiences and observations
- Develop ideas using evidence, examples and substantiated opinions
- Learn to question and interview yourself, just like a journalist would
03
Find your own way to share them
- Explore communication formats that suit your expertise, audience and preferences
- Structure your ideas so they’re clear, engaging and useful to others
- Find a natural tone of voice and a realistic approach to sharing your knowledge
Practical tools you’ll take away
Idea-generation exercises
to find fresh angles in what you already know
Formats and structures
to turn an idea into digestible content
Self-interview questions
to uncover insights, examples and evidence
Planning template
to decide what to share, where and how often, based on your goals and available time
You don’t need to prepare content, have an established online presence or know exactly what you want to say. We’ll work with what you already know.
Visible Expertise is best suited for:
B2B founders & executives
Consultants
Senior specialists
Technical experts
from any industry
Why should I trust you, Sabina?
Because I’m an expert in expertise
For over 15 years, I’ve helped B2B professionals turn what they know into communication that earns attention, trust and business opportunities.
I’ve interviewed founders, executives, technical specialists, researchers and writers, extracting insights from their experience and turning them into articles, research-led thought leadership, presentations, newsletters and sales materials.
I have a master’s in Research Communication from the University of Amsterdam, and I’ve spent five years hosting a podcast featuring around 90 interviews. I’ve also run writing workshops and bespoke training sessions for corporate teams.
In short, I spend an unreasonable amount of time figuring out how to make expertise visible.
Now I’m sharing the methods you can use to do it yourself.
Room to explore what you know and what you could do with it
- Explore your own expertise, not hypothetical examples
- Get individual feedback on your ideas and questions
- Exchange perspectives with other professionals
- Take away practical tools you can use independently
3 hours online · 6 participants* · €79 introductory price
All times are EET (Bucharest time).
*6 places per session. Each session requires at least 3 participants. If the minimum isn’t met, you can reschedule or get a full refund.
Questions before you book? Drop me an email: sabina@sabinavarga.com