[ B2B Communication Clinic ]
Practical session for your communication problem
The B2B Communication Clinic is a 1:1 consultation to help you make sense of a specific communication problem. The meeting is intended to be focused and practical. We can’t solve a whole strategy problem in an hour, but I can help you identify root causes and recommend next steps.
60 minutes + follow-up · €159 · Online
Diagnosis before solutions
Communication problems are often misdiagnosed, leading to wasted investments.
Messaging isn’t consistent, so you rewrite the guidelines. Content isn’t performing, so you produce more. Your experts aren’t contributing, so you organize training. Everything takes too long, so you automate more of the process.
Sometimes that’s the right treatment. But sometimes you’re just treating the symptoms.
Bring me the problem and the relevant context. I’ll help you trace it back to its likely cause and work out what deserves your attention.
A few examples of issues we can discuss
- We struggle to explain what makes us different.
- We have a strategy, but the team doesn’t really use it.
- We’re producing a lot, but I’m not sure it’s worth the effort.
- Our experts know a lot, but marketing struggles to get it out of them.
- AI has made us faster, but not necessarily better.
- We’re about to redo our messaging/website/content strategy.
Who is it for?
Founder or executive
Trying to articulate where the business is going, sharpen its positioning, or make sure the rest of the organization communicates it consistently.
Marketing or communication leader
Dealing with messaging, content or processes that aren’t working as well as they should.
B2B marketing team
With plenty of activity but questions about whether the strategy, systems, and output are aligned.
Technical or subject-matter expert
Trying to translate deep expertise into a clearer point of view and stronger market presence.
Small B2B business owner
Who has reached the point where improvised communication is creating more work than it saves.
Sales leader
Struggling with messaging that doesn’t translate well into sales conversations, materials, or customer-facing communication.
How the Clinic works
01
Tell me where it hurts
When you book, you’ll complete a short diagnostic questionnaire describing the problem, the context, and what you’ve already tried. You can also send me a small selection of relevant materials.
02
I examine the evidence
I’ll review everything before we meet and come to the session with initial hypotheses and questions. That means we don’t spend our time walking me through information I could have read beforehand.
03
We diagnose the problem
We have 60 minutes to examine what’s happening, trace symptoms back to their likely causes, and come up with a few possible solutions. It’s a working session: your business knowledge combined with my external perspective and communication experience.
04
You leave with a prescription
After the session, I’ll send you a concise written summary covering:
Diagnosis
Priorities
Recommendations
Next steps
Why bring it to me?
15+ years of solving similar problems.
I’ve spent 15+ years working across journalism, copywriting, content marketing, marketing leadership, and communication strategy, mostly with B2B and technology businesses. That has given me a broad view of where communication problems originate and what companies usually do wrong when trying to fix them.
Recommended read
One pattern in 10 B2B client audits leading to communication costs
Practical details
Format
1:1 online consultation
Session
60 minutes
Before
Diagnostic questionnaire
After
Written diagnosis, recommendations, and next steps
Price
€159
Scheduling
The session must be scheduled within 30 days of payment, after which the booking may be voided.